Use cases

Sorino AI, put to work.

The same platform, shaped to the real jobs of a hotel: in the guest room, on the phone, behind the desk, and across the back office. Five places it earns its keep from day one.

01 / In-room concierge

A concierge in every room

On the in-room speaker or tablet, guests just ask. Sorino suggests what is worth seeing, books the table, orders breakfast, and arranges a late checkout, in your house voice and grounded in what your property actually offers.

Voice · In-room device

  • Local recommendations, dining, spa and activities
  • Room service and housekeeping requests, hands-free
  • Books straight into your systems, day or night
A sleek matte smart speaker and a slim tablet on a walnut nightstand in a luxury hotel suite, a city view beyond sheer curtains.

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Guest: Hi Sorino, we would love a table for dinner tonight, somewhere with a view.

Sorino: Of course. The terrace at the Lighthouse has a table free at half seven, right as the sun goes down. Shall I book it for two?

Guest: Perfect, yes. And could we get a fresh pot of coffee sent up?

Sorino: Done. Coffee is on its way, and your table is confirmed for seven thirty. Enjoy your evening.

Guest: Wonderful, thank you so much.

02 / External concierge

Bookings, amendments and questions, answered

Before arrival, guests call or message about a new booking, a change of dates, or a quick question. Sorino picks up on every channel, answers from your live availability and rates, makes the change, and hands a person the full thread when it needs one.

Voice · Web chat · WhatsApp

  • New bookings, amendments and cancellations
  • FAQs answered from your knowledge base
  • Replies in the guest's own language
A guest's hands holding a phone in an elegant contemporary hotel lobby lounge at dusk.

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Guest: Hello, I booked a room for the fifteenth but I need to move it to the sixteenth.

Sorino: No trouble at all. I can move your stay to the sixteenth, same garden room, same rate. Shall I keep your late checkout?

Guest: Yes please. And is breakfast included?

Sorino: It is, served on the terrace until half ten. You are all set for the sixteenth. We look forward to having you.

Guest: That is brilliant, thank you very much.

03 / Staff agent

The team's questions, handled

Your people ask about rotas, swaps, leave and policy, by voice or from the staff dashboard. Sorino answers from your rota and HR knowledge, takes the request, and routes anything that needs a manager, so the office stops being the bottleneck.

Voice · Staff dashboard

  • Rotas, shift swaps and leave requests
  • HR and policy questions, answered consistently
  • Internal comms and announcements, in one place
A concierge in a tailored suit reviewing a tablet at a stone-and-walnut reception desk in an upscale hotel.

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Staff: Hi Sorino, am I on the early or the late shift on Saturday?

Sorino: You are on the early, seven till three. Priya asked to swap her Sunday late if you are free. Want me to put that to you?

Staff: Oh lovely, yes, I can take Sunday. Could you also log my annual leave for the bank holiday?

Sorino: Done. Sunday late is yours, and your bank holiday leave is in for approval. I will let you know once it is signed off.

Staff: Brilliant, thanks so much.

04 / Operations control

Stock, suppliers and capacity, in view

Behind the scenes, Sorino watches par levels, flags what to reorder, places supplier orders, and keeps an eye on capacity across your channels, so you catch the gap before it becomes a shortage or an empty room.

Dashboard · Operations

  • Stock levels and reorder alerts
  • Supplier orders and delivery tracking
  • Capacity and availability across channels

Ask it plainly: "what are we low on for the weekend?"

A refined hotel back-of-house wine and provisions room with a tablet showing simple charts on a marble counter.
05 / Special requests

The thoughtful touches, never dropped

Allergies, accessibility, an anniversary, an early check-in. Sorino captures the request the moment a guest mentions it, notes it against the booking, and makes sure the right person makes it happen, so nothing falls through the cracks.

Voice · Web chat

  • Dietary, accessibility and celebration requests
  • Captured against the booking, confirmed back to the guest
  • Routed to the team, tracked to done
A corner table for two set on a hotel terrace at golden hour, with chilled champagne in an ice bucket and fresh flowers.

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Sorino: Hello, The Majestic, how may I help?

Guest: Hi, this is Matt Johnson. We are coming for our anniversary next weekend, anything you can do to make it special?

Sorino: How lovely. I can set the corner table on the terrace at eight, with a chilled bottle waiting and fresh flowers in the room. Any dietary needs I should note?

Guest: She is vegetarian, and no nuts please.

Sorino: Noted, vegetarian and nut free throughout. I will have it all ready for your arrival, and a little something to mark the occasion.

Guest: That sounds perfect, thank you.

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