The Sorino Blog
The Sorino Blog.
Plain, practical reads on putting AI to work in UK hospitality, grounded in what actually happens on the floor.
All posts
Every post in one place.
The AI Fit Gap: State of AI in UK Hospitality 2026
Hospitality has the lowest AI adoption of any UK sector, and most who tried it say it barely helped. What that actually means for hotels, restaurants and bars.
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We tried AI and it didn’t work for our venue
Should we try again? Usually yes, because the tool that let you down probably only watched one channel.
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Will it work with my booking system?
Usually yes, and here is how to check your own system in about ten minutes, plus what happens if it turns out it cannot connect.
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What a part-time person really costs in 2026
About £15.80 an hour of cover, not £12.71. Our maths using the published GOV.UK rates, with the working shown so you can check it.
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Do guests mind talking to an AI?
Yes, quite a lot of them do. The honest evidence says so, and it should change how you use it, not whether you use it.
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The Missed-Call Economy
What understaffed UK hospitality loses to unanswered calls and messages, and how to answer them without hiring.
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Before You Let AI Answer Your Guests
A buyer's guide: seven questions to ask before you put AI on your phone, inbox and messages.
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The Missed-Booking Audit
A 15-point check for UK hospitality operators to find where bookings slip away unseen.
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The State of AI in UK Hospitality 2026
How hotels, restaurants and bars are putting AI on the phones, the inbox and the messages.
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By business
Go deeper on your kind of venue.
Each Sorino site goes deeper on the jobs, guests and language of one kind of venue.
Hotels
Six channels, one view, and direct bookings kept off the big booking sites.
Guides for hotels
Restaurants
Allergens answered from the record, and private-dining enquiries that get a fast reply.
Guides for restaurants
Bars
The Friday phone answered, the messages cleared, and every booking followed up.
Guides for bars
Do not take our word for it. Hear it answer.
Build your venue’s agent live, ask it about allergens, opening hours or a booking, and hear how it answers, before you commit to anything.